Knowledge Lift
Facebook Ad Testing and the Rubber Duckie Problem
January 31, 2023
In a rubber duckie race there is usually a clear winner and a bunch that lag behind. But is there something special about the winning
YouTube removes video targeting – Google’s war on Contextual Advertising
December 30, 2022
To help you find more conversion opportunities, you’ll no longer be able to…
Performance Max Rug Pull – What to do when performance drops
November 22, 2022
If you’ve been working with Google’s Performance Max campaigns (PMax) for any length of time you’ve probably experienced the rug pull. Campaigns will often do
Advertising Attribution Platforms are Horoscopes for Marketers.
May 23, 2022
Which attribution platform is the “real” psychic?
Exclude catalog items in a P-Max campaign
May 17, 2022
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across
Google Performance Max quickly cannibalizes other campaign types
February 7, 2022
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away