Knowledge Lift
Lifestyle Images Google Beta – Lifestyle in Discover, Gmail, and YouTube
February 2, 2023
Google has just launched an open beta to leverage lifestyle images across “browsy” surfaces within Google. This is excellent Google inventory for driving top of
Facebook Ad Testing and the Rubber Duckie Problem
January 31, 2023
In a rubber duckie race there is usually a clear winner and a bunch that lag behind. But is there something special about the winning
YouTube removes video targeting – Google’s war on Contextual Advertising
December 30, 2022
To help you find more conversion opportunities, you’ll no longer be able to…
Performance Max Rug Pull – What to do when performance drops
November 22, 2022
If you’ve been working with Google’s Performance Max campaigns (PMax) for any length of time you’ve probably experienced the rug pull. Campaigns will often do
Advertising Attribution Platforms are Horoscopes for Marketers.
May 23, 2022
Which attribution platform is the “real” psychic?
Exclude catalog items in a P-Max campaign
May 17, 2022
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across