Knowledge Lift
Iron Pulley is leading in power outage and severe weather advertising
The best in class marketing technology stack for outage advertising As power disruptions become more frequent and widespread across the United States, fueled by factors
Google’s PMax for Marketplaces – drive shopping traffic directly to retailers
Co-op advertising Google has been trying to figure out co-op advertising in Google Shopping for a long time. Co-op advertising is a marketing strategy where
Keyword targeting in CTV
Keyword Targeting in Connected TV Advertising and Other Performance Marketing Tactics For performance marketers, the precision and efficiency of keyword targeting is a core tactic.
Machine Learning vs. Generative AI in Marketing
This is the fake it until you make it era for Marketing The integration of machine learning into marketing platforms isn’t new, with many of
The Convergence of SEO and SEM. Merchant SEO for Google Retail Search
There are well-defined and distinct skill sets for paid ads and organic listings. Years ago it was usually one person’s job to do both, but
Lifestyle Images Google Beta – Lifestyle in Discover, Gmail, and YouTube
Google has just launched an open beta to leverage lifestyle images across “browsy” surfaces within Google. This is excellent Google inventory for driving top of