How to Create an Animated Ad for Adroll in Google Web Designer
Creating an HTML5 animated ad for Adroll or any Ad network can be messy without coding knowledge, in that case, tools like Google Web Designer are there to save you.
Creatopy Vs Google Web Designer – A Detailed Comparison 2023
In 2016, Google discontinued Flash format ads that were used in animated display campaigns, Google announced that animated display banners will only be accepted in HTML5 format. Much before this announcement, Google had already launched a beta version of an HTML5 animation software called Google Web Designer in 2013. The software was not too complicated […]
Retargeting ads are considered most useful by consumers
It’s no surprise that people prefer ads that are relevant to them. Iron Pulley conducted a survey see how people feel about ads for products they’ve seen (retargeting), vs new product ads.
Example Google Dynamic Retargeting Ad – SodaStream Spec
We like to make ads. When we find brands we admire we make example ads (speculative or spec ads) to showcase our capabilities and to show that it is possible to make great looking ads that can run in Google Remarketing campaigns.
AdRoll Responds
The following response to the Iron Pulley Ecommerce Retargeting Companies review was originally posted by user dialtone, an employee of AdRoll, on the PPC reddit. I’ve reposted the thread here for visibility.
Google Web Designer – An HTML 5 Display Ad Maker
Have you ever wondered how big brands like Ford, Levis, and Nespresso create such beautiful display ads for their Google campaigns? Old school hardcore flash animators often get fascinated by the fact that these interesting ads have features like Mouseover effects, SVG animation, and limitless creative possibilities, and all this comes under 150 KBs, the […]
Google Swirl 3D Object Ad Demo
Google announced on July 19th that later this year 3D poly interactive objects will be available for use in interactive display ads. Google Official Announcement
Criteo, AdRoll, Steelhouse, and Google – What is the best retargeting platform in 2019?
Bottom line – Google is the best all-around platform for creative, transparency, flexibility, ROI, and future proofing. However, you’ll need a competent analyst and designer to run it.
The Remarketing ROAS Trap
Return on Ad Spend (ROAS) metrics can often be a clear signal of performance. It’s often been said that you can’t tell if advertising is cheap or expensive until you know the return. Take these two placements as examples: